April 1, 2009

Skiff advertising staff sweeps awards

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The Daily Skiff advertising staff won four awards at the 37th annual College Newspaper Business and Advertising Managers Inc. convention, which took place March 25 to 29 in Charlotte, N.C. The CNBAM represents more than 150 school newspapers nationwide.

The advertising staff placed first for best training program among all newspapers, as well as best advertisement rate card/media kit in Division 2, which includes publications that publish fewer than 40,000 copies a week.

The staff also finished second in the best newspaper promotion campaign category as well as the best group promotion advertisement category. Both second place finishes were in the Division 2 group.

Bitsy Faulk, student publications business manager, was elected president of the CNBAM board by her peers during the convention. Her term will begin July 1 and will last two years.

“It’s a real honor,” Faulk said. “I love the organization. It’s a great resource of finding out how other schools are creating new revenue ideas, and dealing with the economy. You don’t have to reinvent the wheel to get good ideas.

Faulk said her duties as president include helping coordinate the annual convention, dealing with the convention planner and convention planner-elect, and preparing for the group’s July board meeting in Chicago, where the group goes over its strategic plans, as well as its long-term goals and convention planning.

Faulk said the most exciting part of the job will be the opportunity to offer advice for an organization she’s gained so much from.

“I’ve gotten a lot out of the group, and I’m glad I have the chance to give back,” Faulk said.