Chick-fil-A opened in the BLUU more than a year ago, and in spite of its limited menu, it is popular with students who have helped spread the word through social media.
TCU’s Chick-fil-A is an express branch, which means it only sells certain menu items. For instance, not all kinds of salads are sold, and there are no rolls.
“I know it bothers some people, but it doesn’t bother me,” said Lee Roberts, a first-year pre-business major.
Michael Dahl, director of operations at TCU dining, wrote in an email that the restaurant does not have enough space to carry the full menu. However, even with its limited menu, transactions have doubled since the branch opened.
The branch is looking to expand the menu, Dahl wrote, but wants to do so in a sustainable manner.
The branch’s relatively smaller audience makes it is easier to adapt students’ needs, especially when it comes to hours of operation. The TCU branch is open 7:30 a.m. to 11:30 p.m., which according to Dahl, is more hours than most.
Chick-fil-A’s success did not come from advertising efforts to promote the branch, Dahl wrote, instead TCU students have done an efficient job through word of mouth and social media.