Jason Derulo. Matt Kearney. Hunter Hayes.
These are some of the big-name performers theEnd has helped bring to TCU’s campus.
But setting up a concert is not as easy as it looks, Brad Thompson, the assistant director of student activities and marketing, said.
“It’s never as easy as: we want this artist, on this date, for this money – go,” Thompson said.
TheEnd is an organization that brings entertainment to campus on Friday nights and weekends. The criteria for choosing an entertainer are cost, availability and student demand.
“Almost everyone we’ve booked this fall is student request,” Thompson said.
If an artist fits all three categories Thompson manages the negotiations with the artist’s management team. Once the artist has been booked, theEnd student workers and volunteers work to make the event flow as smoothly as possible.
Led by Jesus Contreras, the director of theEnd, the group discusses event volunteer shifts and brainstorms how to make the entire event, including standing in line, a good experience.
“How can we make the whole event one fluid thing?” Contreras said. “We plan things for people to do in the lines and we plan for ways that people can meet the artist.”
Although Thompson would not disclose theEnd’s budget, he did say the money comes from a grant through the Chancellor’s office.
First-year communication studies major Brandy Tutein said theEnd events are great study breaks.
“This is my get away from doing homework,” Tutein said.
Even though 5,000 people attended the Hunter Hayes concert on Oct. 16, theEnd is working to reach even more students, Kelly Lee, the graduate assistant for theEnd, said.
“I would love for all 8,000 students to come to our shows and to get that experience,” Lee said.
TheEnd meets every Wednesday night at 8:30.