Ann Louden, leader and chair of TCU's Frogs for the Cure, surrounded by fellow breast cancer survivors at campus music video shoot.

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Thursday night’s halftime show was dedicated to the courage of breast cancer survivors as TCU celebrated its 11th annual Frogs for the Cure football game.

The tribute featured the 2015 “Ain’t No Mountain High Enough” music video with an original duet by Luke Wade and Mia Z from NBC’s The Voice.

Ann Louden, chair of TCU’s Frogs for the Cure and nine-year cancer survivor, shared how they constructed and planned the music video.

“We keep it under wrap as we produce it, plan it and film it until the night of the game.” said Louden. “We let everybody see it on the video board and then we put it on youtube to encourage views from all over the country and all over the world.”

About 2,000 people donated their time to be in the music video as a part of supporting the cause.

“We are the only school that does the music video for breast cancer.” Louden said, “It’s important that people understand how much time and effort is put into these programs.”

There will also be a special performance by Motiv8 Allstars.

“That is a very important part of the halftime ceremony.” Louden said, “It’s a tradition to involve the whole crowd and people are really moved by the chance to participate in that.”

TCU faculty, staff, students and breast cancer survivors were invited to be on the football field for the debut of the music video.

Louden said Horned Frog fans at the game against West Virginia were encouraged to buy and wear the 2015 Frogs for the Cure official game T-shirt. T-shirts are available at the TCU Barnes & Noble bookstore.

To honor Breast Cancer Awareness Month, Barnes & Noble College in New York and TCU Frogs for the Cure sponsor a 2015 national Instagram contest, Louden said.

“They’re going to match every photo entry all over the country at a dollar,” Louden said. “So, everybody that posts on Instagram will get a dollar giving to Susan G. Komen after $10,000.”

There are 2,500 posts currently and Louden said she hopes that photo posts will get to 7,500.

To enter the contest, TCU faculty, staff and students can post pink photos to Instagram and hashtag #CampusForTheCure and #TCU until midnight of Oct. 28.

Luke Wade and Mia Z selected the winning entry on Oct. 29.