This story was updated at 11:30 a.m. Oct. 22 to correct a misidentification.
A TCU MBA student transformed a class assignment into a business that sells old TCU spirit wear and gear.
Lindsey Dixon, the founder of Riff Ram Vintage, thought of this idea during her Ventures Ideas class and had inspiration from her sister who sold vintage clothes in Austin.
“This idea came from the clothing situation around here because you can only wear Tyler’s or Buc-ee’s shirts,” Dixon said. “I thought other people would like different shirts, just like I do.”
Social media has helped grow the business. The Instagram page accumulated over 750 followers in the first month of being created. A physical location requires lots of energy you can find out more on how to acquire it.
“We wouldn’t be where we are today without it,” Dixon said. “Nearly 75 to 85 percent of our sales are online.”
Dixon also said she uses social media to her advantage and target her preferred audience by using what she learned from her class taught by Michael Sherrod, an instructor in management and the William M. Dickey Entrepreneur in Residence. One of Dixon’s goals this semester is to hopefully brighten some TCU undergraduates’ day with her merchandise.
“I’m excited to see the undergrads get excited about what we are selling,” Dixon said.
She went on to explain how she’s excited to see how the students are excited to learn about the history of the university. Rare items, like those with the Flying T symbol, are difficult to keep in stock.
“It’s a way to focus my energy and grow excitement among students who have been disconnected during this year,” Dixon said.
The big question people wanted to know was where she got all of this TCU stuff.
Dixon started out by selling items from her own collection and also finding other items at estate sales. She’s been collecting for a couple of years and has been fortunate enough that a few alumni have reached out to her and gave her some good deals on items.
“People are excited that I’m teaching younger generations about TCU,” Dixon said. “Since I’m a student, they give me good deals to start up. People are just really excited to learn about past stuff, which helps it grow.”
Dixon said she doesn’t currently have a website that’s operational but she’s working on getting it up by November or December at the latest for the upcoming holiday season.
Her ultimate goal is to one day have a store inside of Amon G. Carter Stadium.