Texas Tech opened the contest missing seven of their first nine field goal attempts but closed the gap to 23-22 as TCU took the lead into halftime.
TCU started scoring early, heading on a 7-0 run courtesy of layups from Veja Hamilton and Ashley Colbert in the opening six minutes.
The Lady Raiders went scoreless from the 16:17 mark until guard Chynna Brown made back-to-back 3-point shots to make the score 11-10 at the 12:16 mark.
TCU guard Natalie Ventress hit her first four attempts from the field. She went on an 8-0 scoring run by herself including a pair of 3-point field goals to put the Frogs ahead by double digits midway through the half.
Tech's Casey Morris ended the Ventress scoring spree with her own 3-point shooting barrage, hitting consecutive triples to decrease Tech's deficit to 21-16.
The consecutive Morris triples and an additional 3-pointer spurred the Lady Raiders to a 12-2 run to end the first half.
Ventress led all scorers in the first half from Daniel-Meyer Coliseum with 13 total points on 5-6 shooting from the field. Forward Latricia Lovings has only two points, but she is having another solid defensive outing with four rebounds and three blocked shots. Lovings finished the Jan. 27 contest in Lubbock with a career-high nine blocks.
Morris and Brown combined for 16 of the 22 Lady Raider points in the opening period as the team shot 8-30 from the field as a whole.
Guards Kamy Cole and Zahna Medley shot a combined 0-9 from the field in the first half, resulting in TCU fan-favorite Meagan Henson entering the game for minutes off the bench. The 5-foot tall guard recorded two rebounds, one shy of tying her career-best.