More than 2,500 people from 200 organizations came together Saturday for the annual production of the Frogs for the Cure music video.
Sixteen scenes were set up and filmed across campus – from the Daniel Meyer Coliseum to Sadler Hall – over the course two and a half hours.
The day started at the Daniel Meyer Coliseum, where the participants exited the building shortly after Senseless Acts of Comedy performed. The show was followed with a breast cancer survivor walk to Sadler Hall.
Meanwhile in the Brown Lupton University Union, groups ranging from ROTC to fire dancers lined up for the video production.
A series of lip sync scenes were filmed downtown and on campus. Participants included Ray Brown from admissions and his “Admission’s Quartet," Fort Worth Mayor Betsy price with Councilman Joel Burns and opera singer and TCU alumna, Ava Pine.
Green River Ordinance closed out the day as they led the crowd of 2,500 in the commons while they sang and danced to “Rise Up”.
Ann Louden, the chancellor’s associate for strategic partnerships, is the mastermind behind the whole process.
This is Frogs for the Cure's ninth year on campus, and its fourth year producing the annual music video.
Fort worth natives Green River Ordinance partnered with Frogs for the Cure to make this year’s music video. This is the first year the organization has brought in a nationally recognized band to help promote their cause.
Green River Ordinance’s “Rise Up” has been the inspiration for the music video.
“We wrote the song about using the people around you to become a team and overcome difficult times,” said Joshua Wilkerson, guitarist for Green River Ordinance.
Green River Ordinance lead singer Josh Jenkins said his favorite part about Frogs for the Cure is that it brings people from all walks of life together for a common cause: breast cancer awareness.
“We love being able to use our music to touch people and help people who are having a hard time,” Denton Hunker, Green River Ordinance’s drummer said.
The video had its first director this year. Michael James of the TCU Department of Theatre brought his television experience and expertise in the industry to help with production.
“I really wanted it to be a celebration for survivors and it to be an inspiration for people struggling with cancer, ” Louden said.
Louden herself is a cancer survivor. She was diagnosed with cancer in 2006.
She said she joined with Susan G. Komen for the Cure and TCU to build a bigger platform to reach out to the TCU and Fort Worth community.
“Once you’ve past the point of being treated for cancer you can either forget about it and try to put it away, or you can use it as a step to help other people,” She said.
Fort worth firefighter Association brought their pink fire truck to the event. “I don’t think there’s a firefighter or a person out there who hasn’t been affected by cancer in some way,” said Clint Brewer, Fort worth firefighter Association member. “We just wanted to come out and show TCU that we support them and stand behind them any way we can.”
Jackson Finch, a first-year pre-business major, said he was moved by the event.
“It’s just incredible how something this big can come together in six months time,” he said.
Louden said she feels like Frogs for the Cure's partnership with the Susan G. Komen for the Cure Foundation has been a great success in the programs nine years of existence.
The music video will be released Nov. 2.