Two students are working with Victoria’s Secret PINK to host a variety of events on campus this week.
PINK, a line launched by Victoria’s Secret in 2002 to target younger consumers, hired senior broadcast journalism major Brittany Gloria and senior film, television and digital media major Mercedes Ynocencio as PINK Campus Reps to promote the brand on TCU’s campus, Ynocencio said.
“VS PINK is a younger brand for Victoria’s Secret,” Gloria said. “It embodies the collegiate girl who loves lounging in her yoga pants and comfy PINK sweatshirt.
The duo said they plan to hold different activities every day ranging from photo booths to social media contests while handing out free Victoria’s Secret merchandise around campus.
Although the Campus Rep program is not officially affiliated with the university, Gloria said they were granted permission to hold promotional events on campus by Brett Phillips, director of Student Organizations. Gloria said they are also looking to team up with The Crew on future efforts.
Gloria and Ynocencio have used social media to spread the word about Spirit Week, holding contests on Twitter, Instagram and Facebook to gain followers and likes through PINK brand incentives.
Spirit Week is just the beginning for the new PINK representatives, who said they plan to team up with fraternities and sororities for events and even host a Victoria's Secret Fashion Show viewing party in December.
“VS PINK combined with TCU embodies the collegiate girl’s school spirit for her specific school,” Gloria said.
Victoria’s Secret PINK Spirit Week begins Monday, Sept. 23 with a Freebie Frenzy at 9 a.m. outside of the library.