The Lulu app is making another push on campus over the next four weeks as a team of TCU students launches a marketing campaign to convince women to rank men.
The TCU team leader for Lulu, Kendall Aragon, a junior marketing major, said she recruited a team of 10 interns to create a marketing campaign for the Lulu app in order to encourage more women to use the application.
Aragon explained that Lulu is used as a tool to help women with their dating life.
The app is geared towards women in their 20s, she said.
Lulu allows women to become reviewers for the dating scene, said Aragon, and it is “aimed at women helping women.”
She said that the app serves to help other women in the dating life by creating “girl talk.”
The app connects with users’ Facebook accounts and allows them to rate their guy friends positively or negatively as a friend, a crush or a partner in a relationship, Aragon said.
She said the information and reviews given by women are supposed to be made based on personal experience.
However, she said there are some controversial aspects to the app.
Aragon said that men cannot see their ratings unless they log in through a woman’s account. This can make men feel like they do not have a voice in the process. Women, on the same note, may be concerned that the app may is used as a way to look down on guys.
Nick Boden, a freshman business major, said he has heard of the Lulu app and has a few reservations about it as well.
Boden said he thinks the app is “sketchy” due to the fact that only women can have access to it.
He said he feels the app is a way for women to judge guys based on their looks and how they are on dates.
“Maybe there should be a Lulu for guys,” Boden said. “I’m sure a lot of other people would use it too.”
Jonathan Amerson, a junior economics major, said he agreed with Boden.
Amerson said he feels as if the app serves as a way for women to “dog men out.”
He had an issue with the app being used as means to bash guys and give disclaimers or warnings about them, he said.
Amerson said, “As a male I’m very discomforted.”
He said he would like to see how women would react if men used an app to rate women. But, unlike Boden, he said if there was a version of the Lulu app for men he would still see it as inappropriate.
Amerson said the biggest issue he has with the app is the fact that people can’t verify the experiences that determine the ratings, he said.
Emily Ivankovich, a freshman pre-major, has similar concerns. She said she downloaded the app after her friends told her to.
She said she has come to question the accuracy of the ratings. Ivankovich explained how her brother’s friends have used the app on her phone to rate themselves before.
Although she doesn’t take the ratings too seriously, she said she mainly enjoys reading the “Dear Dude” blog because she finds herself thinking of the same questions that are addressed through the postings.
When asked how she would feel if there should be an app for men to rate women, she repeatedly said she was not a fan of that idea. She said she thinks women take the matter more personally.
Melissa Barr, a freshman nursing major, agreed with Ivankovich and said it can get out of hand if there was an app to rate women.
Barr has not downloaded the app, but has heard of it and thinks the app could serve a good purpose if a woman was curious about a guy and wanted to know what others have to say about him, she said.
However, like Ivankovich, Barr said she worries about people lying about ratings.
Although Barr has not used the app she said, “I think it’s kind of weird that they are rating guys.”
Aragon addressed what she considers one of the major controversies in regards to the app. She explained that although women are only allowed to sign up for this app, men can have a say in Lulu through another route which Ivankovich mentioned.
Lulu created an outlet so men can have a voice in Lulu through the “Dear Dude” blog, Aragon said. The blog allows women to anonymously post questions, concerns, or scenarios about topics such as personal image, confidence, or dating advice and only men can respond, she said.
“Essentially, the blog provides an opportunity for guys to respond to women’s concerns about the dating scene,” said Aragon.
Although the app is well-known for its main purpose of rating men, Lulu is still relatively new since it launched in February of 2013.
Aragon said the app is still in the early development stages. Lulu is working to expand on certain features of their app by adding components such as fitness posts and by allowing users to connect with their Pintrest accounts and/or blogs, she said.
Lulu’s goal is for women to engage with the app, Aragon said. Through her team’s marketing strategies, she hopes to bring back some of the hype to the app so more women will download and utilize its features to aid other women and themselves.