Bob Schieffer to speak Tuesday about the “communications revolution”


    The TCU alum and host of CBS’s “Face the Nation” will speak to students and faculty Tuesday in the Brown Lupton University Union ballroom.

    Technological changes in communication and how students should react to them is the message that Bob Schieffer, CBS News’ chief Washington correspondent and TCU alumnus, will bring to campus Tuesday.

    Schieffer’s talk, “The Communications Revolution,” is part of a three-day campus visit with faculty and students from the Bob Schieffer College of Communication, which was renamed in his honor last November.

    Schieffer will be available for a seminar with students and faculty from 2:00 to 4:00 p.m. on Tuesday, Jan. 21 in the Brown-Lupton University Union Ballroom.

    Previously, the college was called the The School of Journalism and Strategic Communication. Schieffer said he wants to get to know students from fields other than journalism.

    Schieffer is a “big part of TCU,” said Paige Michel, a junior communication studies major.

    “To his alma mater, the fact that he still gives back to it is amazing,” Michel said.

    Schieffer said he wants students to understand the importance of using communication responsibly in the midst of faster technologies, such as iPhones and social media.

    David Whillock, dean of the Bob Schieffer College of Communication, said he is “thrilled” about Schieffer’s visit and message to the students about the technological explosion in communication.

    Whillock said communication should not be entirely dependent on technology.

    “Sometimes nonverbal [communication] says more than what I say,” Whillock said. “So if we don’t depend on that, and we solely depend on new technologies, we may be missing the whole picture.”

    Schieffer, a 1959 graduate, will answer students’ questions following the speech.

    Schieffer said he wants to do “more listening than talking.”

    Whillock said talking to students is one of Schieffer’s favorite things to do.

    “He loves interacting with students,” Whillock said. “I think that’s the one real thrill he gets when he gets here.”

    Freshman journalism major Monica Dziak said she wishes she could meet Schieffer.

    “I just really admire how he gets the facts right and always puts doing the right thing over getting more ratings,” Dziak said.

    Whillock said students who are apprehensive about talking directly to Schieffer can email questions for him to Joanne Fletcher, the College of Communication’s Academic Program specialist.

    However, Whillock said he encourages students to come and ask questions in person.

    “[He is] a very nice man from Fort Worth,” Whillock said.