Frogs for the Cure planning big changes for 2014 video


    The 2014 Frogs for the Cure campaign will take its music video national and feature former first lady Laura Bush as a guest speaker.

    “We’re going to shoot the music video, not just in Fort Worth this year,” said Ann Louden, Frogs for the Cure chair. “We’re going to shoot it around the country on no budget. How do you like that idea?”

    This year marks the tenth anniversary of the university’s breast cancer initiative, and Louden said the campaign will be the biggest yet. 

    The 2014 music video will involve shooting in New York, Washington, Chicago, Los Angeles and Fort Worth.

    “For ten years, we have celebrated the courage of our survivors from coast to coast,” Louden said. “We have TCU alums; we have Komen affiliates in every one of these cities. If you lay these cities down on the map of the United States, it makes a ribbon.”

    Louden said the video will debut during a private showing at Bass Hall for those involved in its production. However, its public premiere will still be at the Frogs for the Cure football game on Nov. 8.

    Laura Bush will speak Oct. 29 at the Feed your Pink Side luncheon. Bob Schieffer, CBS News’ chief Washington correspondent, is also scheduled to attend.

    Fort Worth Mayor Betsy Price, who made an appearance in the 2013 Frogs for the Cure “Rise Up” music video, said she enjoyed being a part of the video and appreciated the high level of community support.

    “We have to take care of this terrible disease,” Price said. “Thank you for your support for Frogs for the Cure. Thank you for being engaged. Thank you for caring about Fort Worth and all of the citizens who need your help.”

    Louden said she is currently trying to find dancers, survivors, videographers, photographers and actors in all of the cities that will be included in this year’s video shoot. She asks anyone with suggestions of people who might be a good fit in those cities to email [email protected].

    “It is really my great joy to be able to be a part of this effort every year, and to see so many people who want to be engaged in it,” Louden said. “I’ve never been more excited than what we’re doing for the ten-year anniversary.”