A student could be on the road to becoming $10,000 richer when a football-fortress-on-wheels visits the university this weekend.
LG Electronics’ football-fortress-on-wheels is a big rig lined with HDTVs and state of the art gaming stations and amenities. The vehicle, sponsored by LG and EA Sports, will stop by Fort Worth on its nationwide tour of some of college football’s biggest rivalries. The tour is part of the EA Sports 2010 NCAA Football Challenge, which includes an NCAA Football 11 Tournament, according to a press release.
The tournament will take place on the rig which will be parked outside of the Brown-Lupton University Union on Friday from noon to 11 p.m. Fans can compete against each other on the video game NCAA Football 11, using the seven LG HDTVs that line the vehicle, for the chance to win a trip to the 2011 Rose Bowl, where they will take on winners from other campuses nationwide for a grand prize of $10,000.
Ted Maass, assistant account executive for LG’s public relations agency, said the intensity of the TCU-BYU rivalry is what attracted LG to send its gaming fortress to Fort Worth.
“It’s the magnitude of the game,” Maass said. “It’s the rivalry, it’s the atmosphere. It speaks to the intensity of college football and why fans are into it.”
Maass said the tour is part of a promotion for both LG appliances and the newest NCAA football game from EA Sports. The two companies also want to increase awareness of their partnership with college athletics.
According to the release, LG and EA sports are bringing the football-fortress-on-wheels to Fort Worth to give fans the ultimate college football experience.
In addition to the main tournament, fans will also be able to compete in other LG-themed challenges at the big rig. Prizes for these challenges will range from team hats to authentic team football jerseys, according to the release.
Fans will also be able to take advantage of the big rig’s fully-functional kitchen outfitted with top of the line LG appliances. Food and refreshments will also be served, according to the release.
Maass said students are free to walk up to the big rig and compete, as there will be no preliminary sign up.
EA Sports 2010 NCAA Football Challenge
Where: LG Electronics’ football-fortress-on-wheels, parked outside of the Brown-Lupton University Union
When: noon to 11:30 p.m. Friday
Cost: Free, no pre-registration required
Food and refreshments will be served