TCU’s Frogs for the Cure is celebrating its 10th anniversary by taking its annual music video which honors breast cancer survivors to a national level.
Frogs for the Cure (FFTC), a partnership with Susan G. Komen for the Cure, will wrap up shooting for its year-long project Saturday morning at Amon G. Carter Stadium.
For the first time, FFTC filmed its video all over the country, holding shoots in Washington, D.C., Chicago, New York City, Los Angeles, Dallas and Fort Worth.
“We’re coming home to Fort Worth after this nationwide celebration of survivors,” said Ann Louden, the chancellor’s associate for strategic partnerships. Louden is the FFTC chair and a breast cancer survivor herself.
Louden said this year’s music video, which features Josh Groban’s song “Brave,” has more riding on it than in years past.
“The video this year has higher stakes, not only because we’re using Josh Groban’s song and its got to be fabulous for his team, but we’ve [also] shot all over the country and these people that were in these shoots are expecting to see fabulous things,” Louden said.
Students can still register online to participate in the Fort Worth video shoot. Participants will learn a simple dance number and get to be featured in the video.
“We never know how many people are coming,” Louden said. “I’m still saying between 1,500 and 2,000 [people], it’s just kind of traditionally what we’ve had.”
President and Chief Executive Officer of Susan G. Komen, Judith Salerno, will be at the FFTC shoot Saturday here in Fort Worth said Victoria Reneau, a FFTC production associate.
“[It’s] a big deal,” said Reneau, a TCU alumna. “We’ve always had representation from the local [Komen] affiliate, but this is the first time we’ve had someone from Komen national here.”
Plans for Saturday’s shoot include more than just special guests.
“In every city [in the video], we’re pulling a giant pink ribbon through the city so that it looks like we’re seaming the United States together,” Louden said. “We’re dropping three 70-foot pieces of that same pink ribbon off the front of the north concourse when we finish the scene on the north side [of Carter Stadium].”
In conjunction with FFTC’s 10-year anniversary celebration, the organization will debut this year’s music video at a special event — the Sing for the Cure Gala — at Bass Performance Hall on Wednesday, Oct. 29.
Ten days later, the video will be shown during halftime of TCU’s annual Frogs for the Cure football game against Kansas State University on Saturday, Nov. 8.
“After the game ends that night, we’ll stream the video on YouTube, and our hope is to get the video to go viral,” Louden said. “We’re trying to tell the story nationally about this 10-year anniversary and what TCU has done to reach out and involve our campus in a tradition that is really meaningful for so many of our students and the community.”
The Fort Worth shoot will start for students at 9 a.m. on Saturday. FFTC said it is encouraging participants to wear the official Frogs for the Cure t-shirt. The shirt is available for $12 at the TCU Bookstore, with $4 of each purchase benefitting the Susan G. Komen Greater Fort Worth Affiliate.