Frog Bucks a win-win for Einstein Bros. and students


    Both Einstein Bros. Bagels and TCU students are benefiting from the store’s recent decision to accept Frog Bucks from students.

    The store’s participation in the Frog Bucks program has made it a more convenient dining option for TCU students while increasing the store’s revenue at the same time.

    Keisha Zimmerman, one of the store’s managers, said that she has seen positive changes during the store’s first month of participating in the program.

    “We have more college students coming in every day,” Zimmerman said. “Sales have really picked up.”

    Zimmerman said the sales among students have increased the most in the mornings.

    “We get the most Frog Bucks in the morning. The students love getting their breakfast here,” Zimmerman said.

    Einstein Bros. was one of the few dining options adjacent to campus that did not accept Frog Bucks prior to last month.

    Students have expressed much praise since the store started accepting Frog Bucks, a decision that many had long hoped for.

    Tyra Johnson, a junior kinesiology major, said she is happy that Einstein Bros. is finally participating in Frog Bucks considering how convenient the program is for students who want to grab a meal off campus.

    “I didn’t always have cash on me and Frog Bucks are always there as long as you don’t spend them all,” Johnson said. “It’s really easy to just stop by and grab breakfast if you have class before Market Square opens or you’re in a rush and you only have a few minutes to spare.”

    Johnson said it is good that the store decided to accept Frog Bucks after all the confusion that existed among students prior to the store’s participation in the program.

    “My first year at TCU I came [to Einstein Bros.] assuming they did take Frog Bucks and I gave them my ID and they were like, ‘We don’t take Frog Bucks,’” Johnson said. “My friend paid for me and I had to pay her back later.”

    Zimmerman said that she is glad that students have yet another dining option to spend their Frog Bucks at.

    The Frog Bucks program, which is managed by Off-Campus Advantage, allows students to spend prepaid credit at participating restaurants near campus.