The football team may see more fans in the stands this season because of the efforts of a new committee, a university official said.

Scott Kull, associate athletics director for external operations, said current season ticket sales are higher than they were this time last year, though he did not know the exact number of season tickets sold. About 13,500 season tickets were sold last year, he said.

The Committee to Back the Frogs, which focused on TV, radio and print advertising, as well as billboards and e-mails, is the reason for the sales increase, Kull said.

Leo Munson, associate provost for Academic Support Services and member of the committee, sent an e-mail to faculty and staff Thursday containing information about the prices for season passes. Munson said he sent the e-mail to encourage support for student athletes.

Munson said the committee, formed during the summer, was created to increase the sale of football season passes. He said he was asked to join the committee to help increase the number of faculty and staff season-ticket holders.

“I have no reason to believe that over the last few years we haven’t increased football ticket sales,” Munson said. “The goal is to fill up the stadium for every game, quite honestly. To put 40-something thousand people in there.”

Sean Conner, director of ticket operations, said the football season pass is $75, and the all-sport package, which provides admission to every athletic event on campus for the entire year, is $100. He said the all-sport package is a great value for faculty and staff who want to support every team.

A season pass for any sport other than football is $50.

“It basically is coming out to about $1 a ticket because we have close to 100 ticketed events each and every year,” Conner said of the all-sport package.

Kull said the committee also has social media initiatives with SuperFrog, Facebook, Twitter and YouTube. He said a group of students is helping to increase student attendance at games.

The committee also joined with a number of schools to bring students to five football games this season. Fort Worth Independent School District has committed to bring 4,200 kids to the Sept. 19 game against Texas State University-San Marcos, Kull said. The program is meant to bring children to a TCU football game, as well as the university, so they can experience the benefits of a college campus, he said.

Tickets are $20 for youths and $25-$35 for adults.

As for the committee, Kull said he thinks it has been successful.

“The committee was designed to increase ticket sales,” Kull said. “So using that logic, it’s working.”