KTCU needs listeners’ ideas for new, edgy logo


    The sky is the limit at KTCU 88.7 FM The Choice as the station seeks to replace the outdated logo with something a little more hip, said the station manager for The Choice.Russell Scott, KTCU’s station manager, said the station is holding a contest open to all listeners, but said he wants the logo contest to appeal to students in particular.

    “We’re hoping it has some purple in it, but it’s certainly not limited to just purple,” Scott said.

    The only requirements Scott said he has for the new logo is that it contains KTCU, The Choice, FM 88.7 and Fort Worth.

    “Outside of the few requirements, we really just want to see the creativity of the listeners,” Scott said.

    Scott said a logo contest is a great way to let listeners get involved.

    “We want our listeners to feel like they have more ownership to the station,” Scott said. “This is an inexpensive way to involve listeners.”

    Replacement of the current logo will cost next to nothing, he said.

    Megan Fischer, KTCU’s assistant program director, said she has worked at the station for two years, but past attempts within the department to update the logo have been unsuccessful.

    “This year, Russell Scott has inspired us to try to update the station,” said Fischer, a senior radio-TV-film major. “The new logo is one of those updates.”

    Fischer said the logo should be fresh, fun and reflect KTCU as a place to hear new up-and-coming music.

    “The old logo just screams ’80s,” she said. “While we do play some 80s, we are known for being the station where you can hear fantastic alternative and modern rock.”

    Fischer said she wants to spread the word that TCU has a radio station.

    “You’d be surprised how many people say ‘What’s KTCU?’,” Fischer said. “The contest works as a way of promoting the station.”

    Fischer said she hopes students will get involved and submit their ideas.

    Marianne Martinez, a junior nursing major, said although she doesn’t plan to submit an entry, she thinks the logo contest is a good idea.

    “I think it will get people involved with KTCU,” Martinez said. “It sounds like it’ll be fun.”

    Fischer said the first-place prize package is worth more than $100 and includes a T-shirt and gift cards.

    Eventually, the new logo will replace the current KTCU mural on the first floor of the Moudy South hallway, she said.

    There will also be prize packages for the two runners-up in the contest, Fischer said.

    “We want to have a logo so cool that everyone wants to win a KTCU T-shirt,” Fischer said.