Personalized license plates took on a whole new meaning after the My Plates auction Thursday night at the Cowboys Stadium.
My Plates spokesperson Kim Drummond said the auction allowed for participants to bid on custom words for their personal license plate.
“Texas has never had seven character license plates personalized before last Thursday night,” Drummond said.
College students could participate by simply purchasing a license plate from the web site, Drummond said. The company would be constantly coming out with new license plate designs that customers could choose to personalize with different letters and numbers, she said.
My Plates has been working with TCU to finalize a design for the university, Drummond said. She said she anticipated for the plate to be available for purchase by the end of January.
Nathan Losch, a sophomore business major, said he was excited for the TCU license plate to come out.
“It would be pretty cool just because you see all the UT license plates and Texas Tech license plates, but you don’t really see many TCU license plates,” Losch said. “But if there was a purple license plate, everyone would know TCU.”
Richard Oliver, the assistant director of facilities at the university, hoped the license plate would let Texas know that the Horned Frogs are here, he said.
“I think it would be neat, maybe the Horned Frog with a rose in its mouth, or something like that,” he said.
Drummond said the Longhorn design has been the highest selling plate among college students, but said it could be because it has been selling longer than other college plates.
She added that the top seller among all of the designs was the Lone Star Black.
Sophomore speech pathology major Jennifer Miller hoped to see the license plates on campus once they became available.
“I’m from California so I don’t know if I would be able to get one, but I think for Texas a lot of people around here would,” Miller said. “Everyone has so much TCU spirit, I think it would be awesome to see them around campus.”
According to the company’s website, about a thousand Texans witnessed Thursday’s state history with the first-ever auction of license plates that set big records. My Plates estimated that 33 seven-letter plates sold for a grand total of $138,650, according to the website.
Of that amount, an estimation of $78,422.50 would go to the state general revenue fund, according to myplates.com.
Drummond said this auction was revolutionary because it offered participants the opportunity to have seven letter words on their license plate to represent the individuals’ interests and hobbies. Among the highest-selling words included “FERRARI” “COWBOYS” and “GO HORNS.”
“Your license plate is a legal document of sorts in the state of Texas,” Drummond said. “It is how law enforcement identifies you on the road. So, there can be only one person assigned to each combination.”
Drummond also said that My Plates was revolutionary because it raised money for the state by giving a people a choice, whether it be the letters used in the license plate, or the design on the plate itself.
“It’s been a popular program because it’s not a catch,” she said. “We didn’t come to you, or the state didn’t come to you and tell you we are going to slap a $20 fee on your car registration. That’s not fun.
“Since November of 2009, Texas has purchased more than 34,000 My Plates and that has put 2.6 million dollars in the general revenue fund,” Drummond said.