A new burger joint plans to offer students a fresh atmosphere, job opportunities and special university-spirited foods, a city official said.
Smashburger, a Denver-based restaurant, will open a new franchise across from University Park Village in the beginning of October, Managing Director for the Fort Worth Market Chris Fleming said.
Lani Reeves, an official from Smashburger’s public relations agency, said the restaurant would feature burgers named to suit the Texas region and unique items related to the university.
“We have the Lonestar Burger and things…that coincide with Texas,” she said.
Reeves said she did not want to reveal the university-specific items because the products were not definitive.
Fleming said Smashburger’s unique name derives from the process used in the preparation of each burger.
“We have a tool that smashes [the patties] to the grill and actually gives them a sear across the bottom,” he said.
With construction for the restaurant complete, Fleming said he will continue hiring and training new employees. He said he believed students would be compelled to work at the restaurant because of flexible hours that would be convenient for a college schedule. He said he had already hired students from the university.
Reeves said that the restaurant would accept Frog Bucks when it opened.