Professor named co-editor of noted marketing journal

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    A business professor is bringing recognition to the university through his involvement in a prestigious marketing academic journal, a Neeley official said.

    Robert P. Leone, a marketing professor at the Neeley School of Business, was named co-editor of the Journal of Marketing this summer and began the position Sept. 1.

    Bill Moncrief, senior associate dean of the Neeley School of Business, said it’s outstanding for the university to have an editor from this journal on campus.

    “The Journal of Marketing is the top journal in the field of marketing,” Moncrief said. “The goal of every researching professor is to land an article in that journal.”

    The journal is published by the American Marketing Association, which is the largest marketing association in North America with nearly 40,000 members, according to the AMA Web site. Leone is one of two co-editors of the bimonthly journal, according to the Web site.

    The journal reviews about 600 papers a year, Leone said. The co-editing position is a two-year appointment, he said.

    To fill the co-editing position, the association forms a committee that includes anonymous members and is chaired by the vice president of publications, Leone said.

    “I had been nominated probably twice for (Journal of Marketing) and twice for Journal of Marketing Research in the past, in the 1990s and early 2000s, and not been selected,” he said. “When I got the call this summer, I was very pleased. It was a nice surprise.”

    The journal calls itself the “premier broad-based academic journal in marketing.” Leone said the broad part of that title is very important.

    “We have a lot of very specialized journals,” he said. “Journal of Marketing focuses much more on the broad corporate organization of marketing and how it can help organizations.”

    Leone is benefiting as a professor by learning about other marketing issues and research that’s being done all around the world, he said.

    “It’s already come into the classroom because I’ve probably used a handful of examples out of these papers this semester,” he said. “They’re fresher, they’re newer. The students enjoy them more than something that happened in 1975 or 1985.”

    The position requires a lot of his time, but Leone said he is very comfortable with the process he has set up to work on it.

    “You have to really become disciplined in saying, ‘Here are the blocks of time I’ve got my journal hat on and here are the blocks of time I have my student-teaching hat on,'” he said.

    Leone had his first article published in the journal in 1980, he said. He has also served on the review board, which assists editors in reviewing manuscripts.