The ongoing renovation of Amon G. Carter Stadium will cause seat relocation, decreased parking and a more temporary nature for 2011 season ticket-holders TCU Athletics Director Chris Del Conte said. According to current plans, the stadium will operate with 13,000 to 15,000 fewer seats than in the 2010 season, he said.
"We're just doing everything we possibly can to make it as comfortable as possible in an uncomfortable situation," Del Conte said.
The Frogs could have moved home games to an off-site location like the Cotton Bowl, he said. However, he said he believed keeping home games at Amon G. Carter Stadium was important to keep the city of Fort Worth engaged.
"We wanted to make sure that we were still in our town, that purple was in Tarrant County and that we were part of our community," Del Conte said.
To keep games in Fort Worth, Del Conte said some season ticket-holders would have to relocate to a different seat for the 2011 season.
Current seating location and the Horned Frog Priority Points System would determine where season ticket-holders will relocate for the 2011 season, according to the renewal brochure that went out to last year's season ticket holders in March. According to the TCU Frog Club website, points are earned by annual contributions to the club, capital project gifts, the amount of money donated to the athletic department and the number of years one has held season tickets.
Season ticket-holders sitting on Row 21 and below on the lower West side, the side under construction, will remain in the same seat, while those sitting in Row 22 or above on the West side would move to mid-level West side and to overflow on the East side of the stadium, according to a renewal packet sent to season ticket-holders.
Those with seats normally in the upper deck on the West side of the stadium would move to the new upper deck in the North end zone, according to the packet. All West side and East side "Family Value Pack" seats would move to the lower North End Zone deck.
Ken Wardle, a TCU alumnus, has held season tickets since 1999, he said. His current seats on the lower West side would not be affected by the stadium renovation.
However, his parents' seats were relocated due to the stadium renovation. Wardle said they were not as happy with their new seats on the East side.
Wardle's father had difficulty walking and the new seats on the East side were further up, he said. He said the TCU ticket office did their best to accommodate his parents, but that they still were not as pleased with their new seats in comparison to their old seats.
Stadium construction also caused all of parking lots one and two near the stadium to be closed for the 2011 season. Attendees would need to park in alternative lots around the stadium and TCU campus, according to the packet.
Sean Conner, director of ticket operations, said on top of the changes in connection with the stadium renovation, the addition of a seventh home game to the season ticket package would require season ticket-holders to pay a higher price for season tickets in 2011.
Conner said the change in price resulted from the addition of the TCU-BYU game Oct. 28 at Cowboys Stadium.
He said the price for the six home games at Amon G. Carter Stadium stayed the same, and the inclusion of $55 for non-club or $75 for club seat ticket at Cowboys Stadium constituted the difference in price from the 2010 season.
Wardle said he was happy with the inclusion of the Cowboys Stadium game in the season ticket package. He said the same ticket would have cost him about $100 or $150 last year and that he was fine with having this year's ticket included at $75 and still be able to understand where the seats will be.
Del Conte believed the addition of the seventh home game at Cowboys Stadium gave more value to the season ticket package.
"We try to keep things affordable," Del Conte said. "We try to make sure we're fan-friendly and family-friendly, and we're doing the very best jobs we can. But I can tell you if you start to look around there's no one that compares to TCU in value across the country."
With season ticket renewals 50 percent ahead of last year's sales at this time, the 2011 season ticket campaign had great momentum, Del Conte said. The campaign's current success would bring sales a step closer toward the goal of selling out the stadium with season ticket-holders, he said.
Wardle said he believed at the end of the day, the price offered a great value for the quality of product on the field and the whole experience he had with his family during each football season.