As the 2010 college football season nears, Spanish-speaking residents in the Dallas-Fort Worth metroplex will have a new way to cheer “ÃÂ¡Vamos Ranas!” or “Go Frogs!” in English.
Horned Frog football will expand its broadcasting audience into the Hispanic community through a new relationship with Univision, a Spanish-language radio station.
TCU Associate Athletics Director for External Operations Scott Kull said the initiative to reach as many audiences as possible sparked the coalition between TCU and Univision.
“The Hispanic population is very important and this is another step to paint the town purple,” Kull said.
The Spanish-speaking broadcast was scheduled to stream live to the metroplex on La Voz del Pueblo, AM 1270 Univision Radio, a top-ranked Dallas-Fort Worth area Hispanic radio station.
The scheduled broadcast will feature all TCU regular season football games and will supplement the Horned Frogs’ regular game coverage on WBAP (AM 820 and 96.7 FM) and www.GoFrogs.com. Kull said that the athletics department will take Univision’s coverage of a bowl game into consideration should the situation arise.
Kull said the Spanish broadcast was a huge and fantastic opportunity both for TCU and La Voz del Pueblo.
La Voz del Pueblo veteran broadcaster Miguel Cruz will provide play-by play coverage of the games with former TCU safety Elvis Gallegos.
Gallegos was a four-year letterman at the university from 2003 to 2006.
Cruz co-hosts the daily radio show on La Voz del Pueblo and has served as a sideline reporter for the Dallas Cowboys and an analyst on the Dallas Mavericks on Univision radio broadcasts.
Cruz said the new broadcast will be a great opportunity for Spanish-speaking students at TCU to gather Hispanic people around the football team.
The Spanish broadcast will be the first of its kind in the DFW market and only the third in Texas, following in the footsteps of the University of Texas and Texas Tech.
La Voz del Pueblo was the number one sports station in the Spanish-speaking market and already carried area sports broadcasts, such as the Texas Rangers and the Dallas Cowboys. Cruz said he was very excited about the chance to break into the college football market.
The Spanish radio broadcasts will tie in with TCU’s fifth-annual Fiesta de los Frogs promotion, scheduled for the Oct. 9 home game against Wyoming.