Now that Google has pulled its advertisements from the college-gossip Web site, JuicyCampus.com, AdBrite Inc. has picked up the slack, and the Web site the Student Government Association condemned about a week ago is loyally keeping students updated on their university’s latest gossip.

The resolution that was passed unanimously called for administrators to ask students to stop visiting the Web site, to encourage discussion about the harmful effects of the site, to ask advertisers to discontinue their service and to ask other student governments to participate in SGA’s efforts.

But the real solution to this problem is much simpler than that – don’t visit it.

The driving force behind the Web site is not the advertisers; it’s the sheer number of visitors who make the Web site attractive to advertisers.

According to the AdBrite Web site, the advertisement spots it purchases from JuicyCampus are cost per click, meaning every time a visitor clicks on the ad, JuicyCampus makes money.

It is time for students to think about what they are investing in, even if it is simply time, because every decision they make has consequences. In this case, a simple click of the mouse is fueling the most juvenile and offensive trend that is frankly embarrassing to think college students are embracing.

SGA has taken the right step toward ridding the community of the poisonous Web site, and it is a relief Google has pulled its ads. But obviously, JuicyCampus isn’t going down that easily, and it shouldn’t – as long as students visit the Web site, it is in its interest to cultivate the filth that it does.

But none of this is going to work if individuals do not make responsible, ethical decisions.