Yipee-ki-yay, mother Russia.
Bruce Willis returned as Detective John McLane in the latest installment of the ever-popular Die Hard series just in time to start off Valentines Day with a ban, well a lot more than just one.
Fans flocked to local theaters across the country for the premiere of A Good Day To Die Hard, and some even braved the storm of over 10 hours of the mother of all yippie-ki-yays: a Die Hard marathon.
The die hard fans, pun intended, dotted the Cinemark Alliance XD theater before the action began, chatting eagerly amongst themselves. Some hoots and hollers could be heard from anxious fans.
“They all seemed really excited for it,” Cinemark employee Ryan Ellermann said.
The marathon started. The first Yippie-ki-yay was heard. The first of many cheers echoed.
Nearing six hours into the marathon, cheers of “U-S-A! U-S-A! U-S-A!” could be heard circulating through the theater.
During one of the few bathroom breaks given in between movies, one girl turned to her boyfriend and said, “This is your Valentines Day present. And birthday present. And Christmas present.”
The man laughed it off, but a look of dread suddenly came over his face. That same man had no trace of dread after the final credits rolled. The look said it all: “Worth it.”
The marathon was over. None left without a smile.
“I called in sick today,” Arlington resident Cameron Diou said, “because really how many chances do you get to experience Bruce Willis for that long?”
Three local movie theaters featured the marathon: the Cinemark in north Fort Worth, the Rave in Hurst, and the AMC in Arlington. Moviegoers flocked from across the area to take part in the marathon, Ellermann said.
Jon Langston traveled with his girlfriend from the TCU area to the Cinemark theater. “I thoroughly enjoyed the new movie and definitely think the marathon was worth it,” Langston said. “It wasn’t what my girlfriend had in mind to kick off Valentines Day, but this kind of thing doesn’t happen every day.”
Let John McLane handle the chocolates this year.