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Entrepreneur Jeremy Turner used his holiday spirit to generate a store that solely carries ugly Christmas sweaters.
During previous holiday seasons, Turner noticed that Christmas party goers struggled to find a location that sold these specific holiday sweaters.

“I couldn’t find them,” Turner said. “[The ugly Christmas sweaters] were impossible to find and I saw how popular they are too and I thought wow that would be an amazing idea. It just hit me like put them all in one place at one time and everybody can just come there for them and solve everybody problem with that.”

This is Turner’s fourth Christmas season selling ugly Christmas sweaters, but the first season in which he is managing more than one location.

The Fort Worth location is the third Ugly Christmas Sweater Shop to be erected, following the founding location in Dallas and another new location in Frisco.

Turner and his employees strive to make customers feel as though they are stepping into the North Pole when they are shopping for ugly Christmas sweaters. The Fort Worth location plays Christmas music throughout the store and have Egg Nog and Christmas cookies for their patrons to enjoy.

Santa Claus, Mrs. Claus, and reindeer are also present, creating an authentic Christmas experience for customers.

The Ugly Christmas Sweater Shop in Fort Worth opened the Saturday after Thanksgiving and will continue selling sweaters, vests, and sweatshirts until late afternoon on Christmas Eve.

It’s located on 3020 W 7th Street.