Heath Einstein, interim dean of admission (Photo courtesy of TCU), talks diversity at TCU.

Admissions are at an all-time high, but the university is still struggling to increase the number of students of color enrolled at TCU.

University officials say there’s no sole reason for the disparity. So, they are developing a multi-tiered strategy to recruit and enroll more students of color.

This fall the admission office is implementing two new initiatives, including waiving the admission fee for first generation students, said Heath Einstein, the interim dean of admission.

TCU has also partnered with Raise.me, a microscholarship program that allows students to begin earning money toward college while still in high school. For example, Einstein said as early as their first year, high school students can earn money by accomplishing tasks such as $50 for being a varsity athlete or $100 for getting an A in a class.

“By partnering with the organization, what we’re saying is any student who chooses TCU, we guarantee we will give them that money, even if they would not have earned an academic scholarship already,” Einstein said. “Specifically, we’re targeting underrepresented students.”

The admission office already hosts programming specifically designed for students of color – both admitted and prospective students. Einstein said the programs are meant to help “engage them, and help them understand the kind of support system that is in place once they come to TCU.”