Students across campus received this image through Airdrop.

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TCU Sustainability, a re-branded organization on campus, is pushing for a more informed student body on the importance of being environmentally conscious this week.

Formerly known as TCU Recycling, the organization’s new outreach efforts are headed by students at Roxo, a campus advertising and public relations agency.

Students across campus received this image through Airdrop.

Roxo students in charge of sustainability will send pictures via the iPhone’s Airdrop setting Monday and Tuesday to students across campus to promote their accounts.

“You can hear people getting the Airdrop and they’re like ‘What’s this?’” said Violet Herzfeld, account executive for TCU Sustainability. “It’s definitely creating the amount of buzz that we wanted.”

With events each day, students who participate can get the chance to win two Apple watches.

“The goal is to raise awareness for how to be green on campus and get followers for our new social accounts,” Herzfeld said.

The social media accounts feature facts, tips and tricks to educate their followers on environmental issues.

Students can also bring plastic bags on Wednesday from 9 a.m. to 5 p.m. to be recycled. The more bags they bring the more likely they are to win an Apple watch.

Students can win the other watch by following the Instagram account, liking the most recent post and tagging three other users in the comments.

Sophomore Kritika Aiyer entered the contest after someone tagged her on Instagram.

“I think sustainability is really important and everyone should start getting conscious toward it,” Aiyer said.

TCU Sustainability will also feature a promotional Snapchat filter on Thursday.

“We wanted to go bigger, bolder, better,” Herzfeld said about the events of the week.

The push comes after a rebrand of TCU Recycling at the beginning of the semester.

“We can inform people about all different types of sustainability efforts as opposed to just recycling,” said social media manager for TCU Sustainability Grace Lamb.

Lamb said she hopes to continue to expand awareness on different conservation efforts next semester.

“I think the main reason people aren’t sustainable is because they just don’t know how to be,” Herzfeld said.

Herzfeld said following the accounts and participating in the events will lead to students getting information on how to be sustainable on campus and in life.

Winners of all prizes will be announced Friday.