International marketing students get to apply their classroom knowledge through a Spring Break study abroad trip.
This is the first year an international marketing course was offered as an eight-week class ending with a trip to Peru.
The students learn about all of the different aspects of the international environment and how they affect marketing in another country.
Chris White, associate professor of marketing, said this is a “flipped learning experience” because it allows students to experience and learn for themselves.
“This is an amazing opportunity for me because I am a hands-on learner and this is allows me to learn much more than I would through a textbook,” said junior marketing major Serena Silvan.
Students also learn about the Peruvian culture.
“I really enjoyed learning about the culture and how it is an important factor when doing business in Peru,” said junior marketing major, Kaely Johnson.
During this nine-day trip, the class will explore Lima, Cuzco, Sacred Valley, Aguas Calientes and Machu Picchu.
“I look forward to visiting and learning about Peru and their business practices,” said junior entrepreneurial management and international marketing double major Jorge Zedan. “I also look forward to sharing experiences with my classmates like going to the ruins of Machu Picchu and Sacred Valley.”
White chose eight topics that would prepare his students best. “Dr. White never had a boring lecture, I can’t wait to travel and continue the learning experience,” Zedan said.
This course will be offered every spring.
“If students have the chance, I would definitely recommend that they take this class,” Silvan said.
The class leaves Friday and will kick off their Spring Break in Lima, Peru.